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The Worst in Gay Marketing: Underwear
The Worst in Gay Marketing: Underwear
Written by mike   
Tuesday, 18 March 2008 03:59
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When the Wall Street Journal covered the burgeoning mirdle (male girdle) industry this weekend, blowing the blouse off our collectively Spanx'd muffin tops, we were awed if not exactly shocked: Homosexual undergarments have been offensive for years. Of course, what would we expect a mincing ladymale to wear under his embroidered Antik Denim? After the jump, the worst offenders.




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1. 2(x)ist

Fighting 2(x)ist is like trying to hide from a tsunami with an umbrella. The revolutionary bulge-enhancing middle seam is now so gay-universal that wearing anything else is liable to brand you the gay equivalent of bra burner. Think you're "passing" at the gym? Think again, Missy. You might as well get a tribal tattoo.



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2. Andrew Christian

Andrew Christian's Flashback Butt Lifting Technology takes us back to the days of International Male, and not in a we're-masturbating-to-you way. More like, we're gauging our eyes out and wondering when you'll be relegated to the stockroom at Spencer Gifts way.




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3. Undergear

The day we wear an Undergear Padded Butt Boxer-Brief is the day we hang up our dignity forever. If getting laid means adding padding, we'll go the Jason Curious route and stick to eclairs, porn and Tori Amos on repeat.




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4. Rufskin

We're not sure what's terribly 'ruf' about see-through panties for men, but then again, no one liked it when we mocked their Roman Heart-inspired denim adult diapers either.







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5. Play Underwear

When we say we don't think men should wear turquoise pantaloons, it has nothing to do with gender and everything to do with age. The pajama-jammy-jam-esque iPod pocket in particular makes us want to crawl naked back into that nightmarish Keane painting of gay life and never wake up.



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6. AussieBum

Remember in Where the Boys Are '84 where the ladies hire an escort and he strips down to his underwear and they laugh him out of the house? He was wearing these.





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7. Ginch Gonch

Seriously? If we wanted to fuck Vanity Smurf we'd call Carson Kressley.








RELATED:

Gays Finally Allowed to Worship Budweiser, Nudity and Sports Cars Without Committing to a Fraternity and a Lifetime of Lies
Rufskin's Roman Underwear
The Worst In Gay Marketing: Miller Lite
Jason Curious' Little Earthquake

Men Go For It By Any Name Besides Girdle (Wall Street Journal)
Tom Cruise Wears A Girdle? (Cosmetic Makeovers)

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