Enormous metal rods, poles, parking meters, and street signs have been reinterpreted as erections of a different sort thanks to the creative wheat-pasting marketing campaign by Ogilvy/Paris for Etat Libre d'Orange's new Tom of Finland cologne. Featuring the iconic buff black-and-white imagery by the legendary illustrator, posters of daddies zipped up in leather have been cutout around the groin and fastened to protruding structures all around Paris, perfectly highlighting the scent's prominent notes of leather and metal. After the jump, check out some of the more creative mixed media collaging, as well as a video of some wheatpasters in action.
His work is so inspired and beautiful and always will be relevant. Conveying a coy, yet direct sexuallity that has been lost in the world of gay erotic art. Brilliant!!!
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