|
Written by mike
|
|
Friday, 04 January 2008 07:36 |
 Mainstream advertisers have been courting homosexuals for years, but apparently this is news to the editors of Radar. Like a titillated tween gasping at the not-so-coy references in The Canterbury Tales, or a hard-up college professor detailing the hidden lez in a Willa Cather novel, Radar bravely confronts "subtly coded" gay advertising in mainstream publications. The only problem? Most of these ads ran in Out and the Advocate and the meanings are about as subtle as a Pride parade.
Also news to Radar: some of these ads are actually targeted at women!
The homosexual community can probably do without ever seeing another boa, but to Radar a reference to showgirls is always a reference to Showgirls. "We didn't do it as a gay ad," says a rep for R&R Partners, the agency that came up with the above campaign. But it's clear Radar doesn't believe them.
In other breaking news, gay men behave like women and homosexuals are drunks.
RELATED:
The Worst In Gay Marketing: Bud Light
Gay For Pay (RadarOnline.com)
Radar's Guide to the Gayest Logos (RadarOnline.com)
|
Tweet me!
Comments
I LOVE YOU MICHAEL AND JAY
XO
JOJO
I LOVE YOU MICHAEL AND JAY
XO
JOJO