A similar discovery about another erection-happy chemical — nitric oxide — eventually led to the development of Viagra. But some men don’t respond to Viagra; this new research may lead to a new anti-impotence drug to help those picky pricks out. “This is a completely different pathway,” one urologist says. “If it were to work out in humans, it would be a way to help out people that aren’t responding to Viagra and drugs like it.”

Until then, if you’re hooking up with a guy and he’s not getting hard, try farting in his face. Michael Lucas can help.

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Rotten egg gas ‘could make the new Viagra’ (Telegraph)