It's the newest fad that has Twitter talking, and it has now gloriously pierced the gay adult industry as Pierce Paris has targeted his peers for the Running Butthole Challenge. We can't wait for the mayhem!

I was at a Pride event recently when a friend showed our group his phone, a short video soon causing a gaggle of gays to burst out laughing. The clip was of a man running toward the camera and jumping into infamy. Who knew at the time what he had just started?! See for yourself...

In just days, it has nearly 1.5 million views and counting. And it didn't take long for it to inspire one of gay porn's biggest stars:

Some of his buddies soon joined in the excitement, including Next Door Studios stud Johnny Hill:

It only took Wolf Hudson one take (less than Pierce's two!), something the performer is (rightfully) very proud of:

Challenges are currently in place for William Seed, Colby Jansen, Lance Hart and more. Poor athletic Dante Colle, who is made for a challenge like this...

Dante Colle

...is sadly waiting for better surroundings:

UPDATE: Dante has done it! YAY!

...while Sergeant Miles is feeling the heat:

Who do you want to see attempt this daring feat? Pierce is taking suggestions on his Twitter thread. We have to imagine it's only a matter of time before the likes of Wesley Woods, Nic Sahara, Ricky Larkin and more succumb to the pressure.

And in addition to Dante Colle, we bet that the likes of Woody Fox and Manuel Skye could probably do 10 back flips and still nail it. I mean, just look at them in action...

Woody Fox

Manuel Skye

Who do you want to see attempt the Running Butthole Challenge? Let us know below!