Thus it was only a matter of time before a clever entrepreneur introduced a Wonderbra-like contraption for men’s underwear, insuring that everyone can enhance their bulge in swimtrunks, or at the next underwear party, without the aid of scary herbal supplements, potentially fatal bootlegged Cialis, or a cockring.

As the ever informative UK Daily Sun reports:

Designer Roland Lodoli said they have been flying off the shelves since he launched them at his shop in Zagreb, Croatia. He said: “Now I’m working on some swimwear for men for the summer so they never have to feel ashamed on the beach again — no matter how cold the water.”

There you have it, gentlemen: The 21st Century has officially arrived.

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