This year, Riley Price left two studio contracts to start his own production company and membership site–a site that was controversial before it even launched thanks to the much publicized war of words between Price and Colby Keller and, just last week, Price’s decision to withdraw the site from contention in this year’s Cybersocket Awards. But after all the drama, is the site any good?
In a word: Yes. Price has accomplished what few, if any, of his porn star peers have. And it’s not just the launch of the site, but also the content–all of which Price wrote, directed, and cast himself. Check it out yourself (if you join now for $14.95, you retain that monthly rebill rate for life), but first read what Riley had to say about this latest chapter in his career.
The Sword: What have you learned this year, since you decided to start producing your own content?
Riley Price: This isn’t an easy business. I am much more calm because now I get the other side of this industry. But I have my days where I freak out. Fuck, I’m 28 years old, run a porn company, and have a heart. I have learned that I know much more than I thought. You know he hates this when I bring up his name, but Randy Blue showed me that even a young guy from Chicago can do this.
But specifically, are there certain things you look at differently now? Like models and casting, for example?
I do. Some I respect more, and some I take with a grain of salt. I asked for more responsibility, and that exactly what I got. It’s real life. It’s what it is. When you shoot your own content, everyone wants a paycheck. My favorite model I have shot so far has been Mason Wyler. He’s got such a good heart. He’s the best performer I have ever seen.
What have you found to be most rewarding, and most challenging?
The best part is creating. Making new pictures and hearing new sounds. I live for creation. I’d have no point if I didnt live for that. I talk about Bono from U2 a lot, and there is a reason for that. He finds spirit in his work. As do I. I take my job very fucking seriously. My job is much greater today than ever before. The challenging part? Doing everything with no personal assistant.
You left a couple of exclusive contracts to venture out on your own. Do you worry about burning bridges with industry peers?
Randy and I will always be close. I think the interactive live chats he has with his models are fucking brilliant. I love innovation. I don’t see any fire under my bridge with him. Randy Blue is someone who I have unlimited respect for. I hope he belives the same. Even if he doesn’t, I always will. One thing my parents taught me is to never forget where you came from, so even if I have gone other places, I will always bleed ‘Blue’. Always.
You weren’t nervous about leaving Randy Blue and a steady paycheck?
The thing is, I am a risk taker. That’s what has helped me. I am not afraid to step outside of the box of an “exclusive” comfort. I took a risk in taking a pay cut after leaving Randy and working with other web studios in order to expand my brand. But Randy was only going to take me so far, and branching out to gain new audiences was something I had to do to get RileyPriceless.com. I have no regrets, and I’d do everything all over again the same way.
So, was it the same thing with your later contact, with Jake Cruise Media?
Jake Cruise…umm…that was a mistake. To sign with him was a mistake. He never hurt me, but he never helped me. I left them because I saw myself busting my ass for a company that—I felt—put no effort into their content. Look, I am a fan of content. I remember calling [Jake Cruise director] John Tegan and saying, “I am done. This is a waste of my time. I’ve whimpered at all the scenes you guys have released of me. I refuse to put any more effort into a company that won’t do the same. Do you guys even edit?” John left a couple weeks later and he called my manager, Jason, and agreed with me. The content isn’t what it should be. And that’s fine–they have a certain style they go for, and it just didn’t meet my expectations. At all. If I can make a comparison that rings true…remember when Bret Hart left the WWE and how WCW dropped the ball with him?
That was the case with Jake Cruise. I shook my head from the day I got there. I just remembering thinking “Oh, shhhit–this isn’t good.“
What advice do you have for models who are thinking about start their own companies?
Believe in yourself. Never give up. As I have said in the past, you don’t need to be smart to run the show, or to run a company. You need to have passion, fire and persistence. When you feel it’s not enough…become more. Search. I can’t tell you how many times I wanted my run to end. But I always knew that the end was far from over. Performing or not. This industry was my calling. I didn’t call it…it called me. What can I say? I just walk out onto a set whether performing or directing and give it my all. I don’t half ass anything in work or in life. That’s not how I was made.
Who has inspired you in the industry? Who do you look up to?
Jason Sechrest is an amazing human being. The thing about him is he’s not just my manager. The guy has been a life force behind me. Jason is my manager and we operate without a contract. Sometimes you don’t need pieces of paper. Also, Bono has been a huge fire within me. His voice has been that very one in the back of my head. He has inspired evolution inside me, because he’s never satisfied. He wants a bigger hit everyday. Even if the song sucks, it’s still his baby. And he can sell it just by the conviction in his voice.
Tell me three things you can’t live without on a daily basis. Not including Bono, please.
My mom, peanut butter, and…U2.
Ha. OK. Finally, tell me what the meaning of life is?
To smile, succeed, laugh, and eat peanut butter.