Thanks to Merck, Bristol-Myers Squibb, Gilead Sciences, Boehringer Ingelheim, Abbott Laboratories, Tibotec Therapeutics, Pfizer, Hoffmann-La Roche, and GlaxoSmithKline, being a hot guy who’s living with HIV is easier than ever.
You’ve worked hard (to become HIV positive?), so why settle?
Remember back in 2006 when Truvada was only being used to treat HIV, and not to mislead people into thinking it could effectively prevent HIV in negative people? Don’t forget to wear your helmet.
I am cherished (by GlaxoSmithKline).
As if having HIV wasn’t bad enough, now you’re fat! Don’t worry, Egrifta is here…
You can’t criticize any company (even a pharmaceutical one) for manipulating their target audience by using attractive people in cheery advertisements. And it’s not just HIV medication advertisements. It’s all medications. People in the Lunestra ads look particularly amazing. If portraying HIV as trivial and controllable (look at me—I’m hanging off the side of a mountain!) helps people feel empowered, great. And yet, isn’t it all sort of disgusting?
Of course, I’m not fully qualified to gauge how positive people are “supposed’ to react to all these nice people who seem to not have a care in the world. As someone who is HIV-negative, my reaction to these ads is that maybe having HIV isn’t that big of a deal after all, and maybe it makes me a little less inclined to worry about catching it. If I ever do get HIV, I’ll just get a boyfriend and go rock climbing and take one pill per day. Maybe I’ll even become a model and pose for an advertisement for the pharmaceutical company that makes the pills I take. Maybe I will finally be able to take control of my life, once I get HIV.