I thought it couldn’t get any worse after FCKH8’s first PSA about gay marriage.
I was wrong.
Who does this appeal to? Who does this convince, and what does it convince them of? It’s easy to appeal to someone who’s supposed to be on your side, and it’s harder to appeal to the people who aren’t. This does neither.
The line between activism and lazy bullshit has been blurred to the extent that nothing means anything anymore, and the difference between being clever and being stupid is clearly defined here. Exploiting suicide in an attempt to sell, what, stickers(?) and make a “cute” video that you want to go viral is to be expected, I guess, in a time when changing your Facebook profile picture to a photo of Scooby Doo is symbolic of your stand against child rape, but that doesn’t mean you’re doing the right thing and that doesn’t mean that what you’re doing isn’t contributing to the hatred people feel towards you by giving these people–who do in fact already hate you very, very much–more ammunition and more very, very offensive evidence to make their case against you. And if you think because your video with dozens of uses of the word “fuck” and substantively nothing else (except for, again, stickers) has attracted hundreds of thousands of views and therefore can be considered effective advocacy and not simply a result of the basest instincts of the multitudes of average idiots on YouTube who think children cursing is awesome, think again. You, I’m sorry, are part of the problem.